‘Alo Fa’atasi mo se Amerika Samoa Maloloina: New Efforts in Health Communications and Social Marketing to Promote Healthier Living in American Samoa’ is the topic that Fepulea’i Micah Van der Ryn presented on for this weeks Centre for Samoan Studies Seminar & Film Series.
The presentation provided health communications and social marketing as a framework for developing effective, evidence, media and theory based strategies to influence American Samoan’s that will result in positive outcomes.
This initiative is based on American Samoa suffering one of the highest rates of obesity and NCD’s such as Type 2 diabetes, cardio-vascular diseases, etc. As well as the increase in obesity rates over the last ten years in children.
Alo Fa’atasi mo se Amerika Samoa Maloloina (Rowing together towards a healthier American Samoa) is the title of a new locally produced television series being developed out of the Health Communications Programme at ACNR promoting behavioural and attitudinal changes among American Samoans that will result in positive health outcomes particularly in the NCD area.
Fepulea’i’s presentation was a premiere viewing of a draft pilot for one episode in this series, and outline plans for its use in conjunction with a second intervention – a dual sided healthy behaviour placement.